Its been quite a while since my last blog so decided I'd better get my writing cap on. This year, so far, has been fantastic for many reasons but from a business point of view, I think my whiskies are finally gaining a bit of wanted interest and respect from those that report back on such things. Not that there wasn't any before but I believe I am now firmly on the map as an independent bottler - gone are the comments such as 'I've heard of Creative Whisky but never heard about or tried any of their whiskies' etc.
I am also pleased at a very real shift in the buying public with regard to independent bottlers. Not sure how or why this has come about but there is as much talk now about a single cask bottling of Braeval or Teaninich as there is about a new Port Ellen or Ardbeg. I have always been enthusiastic about my lesser-known bottlings but it seems the buying public are now just as keen.
This is good for a whole host of reasons but the Most important one being the availability (or lack) of the more famous malts. My next bottling will include my first cask of Deanston, Auchroisk and Glenallachie - and they are all, for me, stunning (well of course they are otherwise I wouldn't bottle them). I get a much bigger kick out of someone oohing and aahing over a distillery like these rather than an Ardbeg or Macallan. (I suppose I count it as a little victory for the independent bottlers).
So what is in store for The Creative Whisky Co? Well, several things actually. I have a wholly new product on the horizon (and not even a whisky) as well as a change in production. Hopefully both changes will be positive for the future and for helping create what the public want.